Good Karma
Good Karma is rebranding its core range and requires illustrated labels for three of its best-selling craft beers.
Year :2023
The company wants new illustrations for three flavors: Positive Vibrations (New England pale ale), What's Your Mantra (black lager), and Shanti (cherry sour).
The inspiration for Shanti comes from the 60s mod fashion era, while the hippie lifestyle of the 70s inspired What's Your Mantra, and the positive new age of computers in the 80s inspired Positive Vibrations. The final artworks for the beer packaging are displayed below.
One of four mock project briefs set by Inkygoodness Collective, as part of their Make Your Mark 10-week programme for artists and illustrators.
Please note: This is a mock brief only. The project has not be been commissioned and is in no way affiliated with Good Karma Co.